Founded in 2023, Genius Lifts is the realization of a lifelong vision shaped by the founder’s hands-on experience and deep-rooted connection to the industry. He grew up in an environment where industrial equipment was not merely a tool, but a fundamental way of life. Surrounded by design and manufacturing operations from an early age, he developed a strong passion for the field and pursued formal higher education in mechanical & manufacturing engineering, earning advanced qualifications in industrial machinery and material handling systems.
From the beginning, his dream was clear — to manufacture and supply high-quality equipment at accessible prices for the people who rely on it every day. After several years working with large global industrial corporations, he gained invaluable insight into the operational and commercial realities of the industry. During this time, he began acquiring industrial manufacturing businesses to support OEM production, further strengthening his understanding of supply chains, quality control, and cost structures.
Through this journey, one critical issue became evident: customers were consistently being overcharged for purchasing, servicing, and maintaining material handling equipment — often by the very dealers who sold the machines. What had become a profit-driven service model placed unnecessary financial strain on businesses that depended on this equipment for survival.
Recognizing this gap, the founder made a pivotal decision — to build a company rooted in fairness, transparency, and true value. Genius Lifts was established to redefine the traditional dealer model by forming direct partnerships with manufacturers, ensuring premium-quality equipment without unjustified markups. This approach allows us to deliver forklifts and other material handling solutions at genuinely reasonable prices while maintaining uncompromised standards.
While Genius Lifts is a young and dynamic brand, it is backed by a powerful legacy. Our sister company has been engaged in the manufacturing industry since 1951, bringing decades of proven expertise in design and operational excellence. This heritage allows Genius Lifts to blend modern innovation with time-tested manufacturing experience, resulting in equipment that reflects both reliability and forward-thinking design.
Our growth has been guided by a simple yet powerful philosophy: quality should never be a luxury. Supported by a streamlined supply chain, skilled engineers, and dedicated research and development teams, Genius Lifts ensures every machine is built to perform, endure, and elevate productivity for our customers.
Today, Genius Lifts stands as a trusted partner for businesses across industries, offering equipment that enhances efficiency, reduces operational costs, and delivers long-term value. We remain deeply committed to our founding principles — empowering customers with dependable machinery, honest pricing, and service that prioritizes people over margins.
Driven by experience, built on integrity, and inspired by the workforce we serve, Genius Lifts continues to grow with one purpose: to make industrial equipment smarter, more accessible, and truly customer-centric.